Have a finicky client? A brand or product in a non-traditional vertical? The truth is, no client or product fits neatly into a box. Each has its own unique needs and metrics. That’s why IvyPixel has over 120 metrics which are reportable in a given campaign. We’ll sit with you at the beginning of each campaign and review your objectives and collaborate to determine the reporting style that best fits your needs.

With such an overwhelming amount of data available to digital media marketers, automation is a must. IvyPixel has built its own automated reporting platform which pulls your data and translates it into easily digestible and actionable overviews on a daily basis.

As trends begin to develop within a campaign it’s vital to hold publishers accountable for their performance. Publishers who perform the best perhaps deserve a larger portion of the campaign. Publishers who underperform should be given the necessary information to determine whether or not they can change their pricing or delivery strategy to meet your goals. That’s the power of MarketAdjuster™. It takes the most complicated data and algorithms and explains publishers’ performance in one easy to understand number. From there, it’s easy to make sound decisions to improve the results of your campaign.