Every advertiser values each metric differently. MarketAdjusterTM makes the publishers see it your way
- Based on which metrics are most valued, IvyPixel compares performance from site to site and network to network, blending in the cost of each placement to provide mid-campaign value for each line item
- IvyPixel also provides this aggregate data to sites performing below average to offer a one-time chance to discount the cost, or risk being removed from the buy
- The result is a drastic improvement - for performance and cost - to campaign performance
