- Everyone who has internet access leaves a "click stream" with their ISP (the company that provides them internet access) every month
- Data is collected from over 1.5MM users nationally each month
- To understand where to best find your prospects, we can easily see the "other sites visited" in users' click streams who also visited your site
- This data is then indexed against the single sites, portals, and ad networks within IPN to analyze which networks/sites index most highly against your target audience and provide the greatest efficiency
- IvyPixel also analyzes your competitors' data to ensure dollars are spent conquesting winnable prospects and not competitors' loyalists
