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From Sports or News to Entertainment and Weather, IvyPixel targets users by content area with over 20 special interest channels

As a famous digital marketer once said, “It’s about people, not pages.” Targeting the right users on performance-oriented content can save money and generate outstanding results. IvyPixel leverages broad pixel placement and best-in-class BT technology to deliver the right users for your campaign.

Behavioral targeting works wonderfully in certain verticals where it’s profitable to target a particular user after they’ve demonstrated a given interest. But what about the thousands of purchases where users display a behavior and make the purchase all at once? Pizza delivery, buying books, bidding on ebay – and the list goes on. In these cases it’s crucial to know where to find your users before they ever display a given behavior. IvyPixel’s partnership with leading data companies reveals pre-behavioral site visitation data to put your message where it’s most effective.

Sometimes there is no substitute for an ad placed next to relevant content. As a user loads a web page, IvyPixel leverages technology which scans the text on the page being loaded and determines if that text creates an opportunity to serve a relevant ad. It doesn’t get any more real-time than this.