There are thousands of great sites, ad networks, and portals. Their audience, capabilities, and their prices vary drastically. VernonTM finds the most efficient properties using only hard facts.
Ivy Pixel evaluates online buys using an 16-dimensional tool which gauges:
- Site tier and quality
- Site list transparency
- Targeting capabilities
- Optimization technology and methods
- Pay-for-performance options
- Past campaign performance
- Several others
