IlluminatorTM is IvyPixel's proprietary tracking tool that shows which web site channels truly drive desired user behavior
- Consumers visit thousands of different web sites
- With each visit they leave digital "breadcrumbs" that we track in the form of clicks or conversion
- After a IlluminatorTM campaign is run, poorly performing categories are eliminated for subsequent campaigns - instantly boosting performance
- Because user behavior can vary so widely from DMA to DMA, product to product, and season to season, IlluminatorTM reveals astounding differences to advertisers even within the campaign
- The chart below demonstrates the value one IvyPixel advertiser found using IlluminatorTM
CTR & Conversion Rate By Category And Its Associated Volume
