IvyPixel was formed as an extension of the Goodway Group, a 78-year old marketing firm in Philadelphia, PA. With hundreds of combined years of experience in marketing, finance, media, statistics, and client management, IP's co-founders have spent a significant amount of time doing exactly what you do, sitting in your shoes. It's that experience that allows us to deliver exactly the kind of service you need, with all Is dotted and Ts crossed to cover your back.