Jay Friedman, partner and co-founder of IvyPixel, an online media company which operates both the IPN ad network and PixelBlvd – IvyPixel’s own local media site buying and aggregation service.

Along with Goodway 2.0 partner David Wolk, Friedman created and launched IvyPixel in 2007 after spending years buying ad networks directly to provide the trust, performance, and rates buyers are looking for, and backing it with the reputation of a 78-year old company. IvyPixel first established itself in the political vertical where it provided services to both political candidates and advocacy causes. IvyPixel launched as a sister company to the Goodway Group and Goodway 2.0. Prior to IvyPixel, Friedman and Wolk launched Goodway 2.0 in 2006 as a complement to Goodway Group, where 2.0 rapidly rose to become an interactive leader in the automotive vertical.